Strategy01
Concept
Turns the brief into the page idea: the promise, the tone, what it stands on.
Passes forwardthe page promise and tone
Your team. Already in OKYS.
These roles come from OKYS workflows. They join according to the scenario and settings, and their output informs the next stage.
39✦
People set goals. Roles do the work.
Everyone knows their part.
Strategy02
Strategist
Builds the page outline: which blocks, in what order and why each one.
Passes forwardthe page outline in blocks
⇉ Supports parallel workStrategy03
Scriptwriter
Writes the page script: what a person reads screen by screen and where it leads.
Passes forwardthe script and block assignments
Strategy04
Media brief
Decides where the page needs pictures and what is on them.
Passes forwardpicture assignments
Strategy05
Reel director
Storyboard of the reel: scenes, frames, motion.
Passes forwardthe reel script frame by frame
Research06
Material moderator
Looks at the files and links sent in: are they about the client and are they usable. A smart model reviews the doubtful rejections.
Passes forwardusable materials and reasons for refusal
Research07
Facts
Pulls checkable facts out of the materials and reconciles the contradictions.
Passes forwardproject facts
Research08
Market research
Collects the market picture along axes: demand, prices, objections, the language of the niche.
Passes forwardthe market picture by axes
⇉ Supports parallel workResearch09
Scout
Reads other people's pages: structure, blocks, promises.
Passes forwarda breakdown of someone else's page
Research10
Reference look
Reads the design of a page with its own eyes: mood, palette, rhythm and the flow top to bottom.
Passes forwarda design breakdown from the shot
Research11
Audience analyst
The audience portrait: pains, words, objections — and the vocabulary to speak with them.
Passes forwardthe audience portrait and its words
Research12
Cross-checker
Puts other people's pages side by side: where everyone is the same and what nobody says.
Passes forwardthe market's common ground and its gaps
Research13
Reviews
Reads reviews about the niche: what gets praised and what gets complained about.
Passes forwardpraise and complaints in people's own words
Writing14
Copywriter
Writes the block text and variants from different angles.
Passes forwardthe block text
⇉ Supports parallel workWriting15
Jury
Compares block variants: each judge looks strictly through their own lens.
Passes forwardthe chosen variant and the reason
Writing16
Proofreader
Proofreads the page: typos, line breaks, micro-typography.
Passes forwardtext corrections
Writing17
Legal
Looks for promises in the text that must not be made.
Passes forwardrisky spots and replacements
Writing18
Refrain
Holds the page's through-line so the blocks do not drift apart.
Passes forwardthe through-line and its echoes
Writing19
Edit handler
Understands the client's edit and rewrites exactly what it touched.
Passes forwardthe rewritten pieces
Design & websites20
Brand
Gathers the brand voice and promise into a styleguide.
Passes forwardthe styleguide
Design & websites21
Art direction
Picks the design axes: life, texture, accent.
Passes forwardthe design axes
Design & websites22
Designer
Lays the page out: rhythm, grid, the kind of every block.
Passes forwardthe block layout
Design & websites23
Art critique
Looks at the assembled page with real eyes and says what is wrong.
Passes forwarda list of design fixes
Design & websites24
Page acceptance
Looks at the finished page top to bottom and catches defects.
Passes forwardpoint style fixes
Design & websites25
AI-trace check
Hunts for tell-tale AI clichés on the finished page.
Passes forwardpoint style fixes
Design & websites26
Layout repair
Fixes a section the browser measured as overflowing the screen or squeezed into a narrow column.
Passes forwarda style fix for the section
Design & websites27
Frame acceptance
Looks at the generated picture: does it fit its place.
Passes forwardacceptance or a reshoot
Design & websites28
Markup
Codes the section as markup rather than assembling it from ready blocks.
Passes forwardthe section markup
⇉ Supports parallel workDesign & websites29
Free layout
Lays out the whole page: draws the section boundaries itself and invents their markup and styles.
Passes forwardpage sections with markup and styles
Design & websites30
Styles
Finishes the page design and checks the result with a seeing model.
Passes forwardthe page styles
Design & websites31
Design portrait
Puts a captured design system into words: what holds it together and what it never does.
Passes forwardthe passport prose and the style description
Design & websites32
Eyeballer
Looks at a screenshot of a foreign site and calls out type sizes, corners and spacing by eye — where there is no stylesheet to measure.
Passes forwardan estimate of type, corners and rhythm
Design & websites33
Stylist
Matches the client's wish for the look against the studio's ready design systems — or plainly says none of them fits.
Passes forwardthe name of the chosen system and the reason
Images34
Frame stager
Adds staging to what the person wrote: light, camera angle, how close the shot is. Leaves genre, medium and subject alone.
Passes forwarda prompt for the drawing network
Images35
Series master
Spreads a batch along a single axis — camera angle, light, how close the shot is — so there is something to choose between. Called instead of the stager: every variant arrives as a finished prompt.
Passes forwardthe axis of the spread and a prompt with a caption for each picture
Images36
Edit interlocutor
Turns a request about a finished picture — “take the hat off” — into a whole prompt. The network remembers nothing of the previous frame: without this role three words of the request would go to it instead of a frame.
Passes forwardthe whole prompt for the edit
Images37
Art director
Looks at the shot with real eyes and decides whether it will do. Rejected it — writes the prompt for one retake; there is never a second.
Passes forwarda verdict — deliver or reshoot — and the retake prompt
Audio38
Voice scriptwriter
Turns the task into narration text for the selected format.
Passes forwarda finished script for speech synthesis
Leads39
Channel gist
Reads the latest posts of a venue and says in three to five sentences what the channel is and what it lives on. The client sees this gist in the channel catalogue.
Passes forwarda gist of the channel for the catalogue
The roster comes from the application registry and changes with its code. The role count does not mean every role runs on every order.
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